You’ve outgrown your DIY backend
Through the Aligned Automation Framework, I take ownership of the tech and automations behind your business: funnels, systems, launches. The setup that’s been slowing you down starts working in your favour, and you get to focus on what only you can do.
My clients (and their work) have been featured in
The Aligned Automation Framework
The question that drives most tech setups is “how do we build this”. No one stops to ask: “should we build this at all”, and “what does it actually need to do for this specific business”.
When that question gets skipped, what gets built is a copy of someone else’s playbook, a configuration borrowed from a business with different needs. It might be technically sound, but it isn’t built for the business it’s meant to serve.
The Aligned Automation Framework starts with you: how you actually work, and what the system needs to do for the business you’re running.
The five phases of the framework:
Years building tech and systems for online businesses
Platforms including ActiveCampaign, Zapier, Deadline Funnel, EasyWebinar, GoHighLevel & Kajabi
In client launch revenue supported
Work with me on funnels, automations & launches
Founders usually come to me when they’re planning a launch, building out a new offer, or realising their current backend isn’t ready to scale with them.
I take on a small number of 1:1 projects each quarter, from foundational funnel builds through to full launch strategy and implementation.
Every project runs through the Aligned Automation Framework, scoped to what your business actually needs right now.
“I have MUCH more confidence in the health and growth of my email list because Steff sets up the automations and tagging, tests things thoroughly, and clearly documents the key metrics.
My newsletter’s engaged audience has more than doubled and I had the confidence to launch a digital course, which required the creation and coordination of more than 50 emails and sales pages, using half a dozen different technologies.”
—Maya Smart
Author and educator featured in TIME, Forbes, CBS Mornings and LA Times
Build it yourself: systems & templates
Some of the systems I build for clients also work as standalone products. Same thinking, in a format for you to implement yourself, on your own timeline.
Current products available include a website template kit and a Notion dashboard to manage your lead pipeline.
About Steff
online business tech and systems specialist
I’ve spent the last 8 years working with founders on the funnels, automations, and behind-the-scenes infrastructure that keep online businesses running.
My work sits at the intersection of strategy and implementation, the part most business owners struggle with most.
Knowing what needs to happen is one thing. Having someone who can build it is another.
Notes from inside online businesses
Occasional emails on how I think about backend systems, launches, and the kind of work that keeps online businesses running. Sent when I’ve got something worth sharing.