THE CHAI:
SOCIAL MEDIA MANAGEMENT
You know how important social media is for business.
In fact, you see your competitors on it all the time. Posting their picture-perfect lives and getting hundreds of likes and comments (are they even real?)
Yet the only time you ever think about posting is when it’s past 10pm and you’re about to get some well-earned sleep…and you realise you forgot to post AGAIN for the fourth day in a row.
You scan through your phone for the best photo you’ve got. It’s kinda blurry, but it’ll do.
You put some words together in a half-hearted attempt to promote your business. You hit post, and head to bed, hoping for the best.
We’ve all been there.
Social media can be time-consuming and frustrating, with the ever-changing algorithm that seems out to get you. But it lets you connect with your ideal audience on a personal level.
People are spending one in every three minutes on social media for the time that they’re online.
Whoever your target audience is, they’re in front of you all the time – you just have to put yourself out there to be found!
Having a strong social media presence is essential for your business.
It doesn’t have to be hard. Or stressful.
Let me help you out.
Together, we’ll create a social media strategy, where every piece of content is intentional and grabs your audience’s attention.
Not only will you be saving hours each week, but your beautifully curated content will drive engagement, followers, web traffic, and ultimately leads.
LET’S SPICE UP YOUR SOCIAL MEDIA!
SOCIAL MEDIA STRATEGY
Before anything else, we’ll dive deep into your target market and how you serve them . We will also look at your overall business goals and align them with the social media plan. This way, we can determine which KPIs will be the best and most effective measures.
- Detailed client questionnaire for you to complete prior to our call
- One-hour strategy call so I can truly understand how to portray your brand online
- Audit and evaluation of your current social media and content marketing efforts
Included in both Facebook and Instagram Management Packages.
FACEBOOK MANAGEMENT
- Setting up, or “cleaning up”, and optimising profile
- Curating content such as stock images, images from your photo library, and relevant and engaging articles from around the web
- Writing engaging copy for post captions
- Creating a content calendar in advance for approval, including core content themes and post ideas
- Pre-scheduling posts at optimal times for maximum engagement
- Posting approved images and captions three times per week
- Developing and maintaining a consistent brand voice online
OPTIONAL ADD ONS:
- Creating social graphics of special happenings or quotes
- Meaningful daily interaction and engagement with followers and online community
Facebook Strategy and Management Packages are customised to fit your business best!
INSTAGRAM MANAGEMENT
- Setting up a business account, and optimising profile with bio and information
- Curating and sourcing content such as stock images, and images from your library*
- Writing engaging copy for post captions
- Creating a content calendar in advance for approval, including core content themes and post ideas
- Planning Instagram feed using a scheduling app, such as Later or Planoly, to create brand aesthetic, with an option for auto-publishing
- Pre-scheduling posts at optimal times for maximum engagement
- Posting approved images and captions three times per week
- Geotagging photo locations
- Developing and maintaining a consistent brand voice online
- Strategic hashtag research to provide 3 – 5 custom sets of 30 hashtags which can be used interchangeably
- Growth strategy suggestions made based on latest trends
OPTIONAL ADD ONS:
- Creating social graphics of special happenings or quotes
- Creating Instagram story highlight covers
- Meaningful daily interaction and engagement with followers and online community
- Implementation of growth strategies
*Photography is not included, and you’ll need to provide images unless copyright-approved stock photos need to be sourced
Instagram Strategy and Management packages will be tailored to your needs.
Social Media Strategy and Management Packages for both Instagram and Facebook are available on request.
